A new way to think about marketing and leasing

Connected, yet separate: the why and the how

Marketing and leasing for the multifamily housing industry: structuring your team for maximum return

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Written in collaboration with the Apartment Expert Lisa Trosien, this executive guide offers up a new perspective on marketing and leasing that can yield tremendous results when implemented correctly. Lisa explains why it makes sense to separate the two, and how.

You’ll gain a better understand of:
  • The concept of “connected yet separate”
  • How to separate marketing and leasing
  • Why doing so optimizes workflows for each
  • How technology keeps your teams connected
Get the Guide