Zillow’s Secrets to Understanding Renters

Knowing your market and understanding your ideal renter demographic is critical to your business success. We’re excited to welcome Zillow’s Senior Economist, Skylar Olsen, as she breaks down the demographic trends that are driving growth in the single-family residence rental market, and some of the key differences between SFR renters, SFR owners, and multifamily renters. Leave this webinar with a deep understanding of your target market and how you can stand out from your competitors to attract your ideal renter.

Which segment is driving the growth in new household formations (hint: it’s not home ownership)
Changes in rental affordability and the geographic concentration of renters
Key insights for identifying the ideal renter in your rental market
How to leverage market insights to transform your business and keep you ahead of the competition
And so much more!

This event is brought to you by…
AppFolio, providers of web-based property management software and Zillow, the top home and real estate online marketplace